by You can do so much more with Craigslist than simply find a yard sale or apartment listing – recommended reading?
Here’s a scenario that could be a goldmine of opportunities: Imagine you own a small cafe, just another face in the crowd of caffeine lovers, when suddenly there is a buzz. The buzz is not unlike the buzz you promised to your customers because you had posted an ad on Craigslist. Now the town is buzzing. Those who would have passed by your shop join the queue, eager to taste what is being talked about.
What makes Craigslist so interesting? Craigslist is unpredictable, and that’s what makes it so appealing. Craigslist ads don’t have the polished, flashy look of social media or flashy billboards. Local insights are the focus, and authenticity is paramount. This isn’t a corporate site that has italicized quotes on top of beautiful but irrelevant stock photography. Our mythical cafe had music that was artfully composed to speak to its target market in their language. It exuded a certain crooked charm only the Internet could appreciate. Like remembering your uncle’s embarrassing wedding dance, it sticks in your head.
Craigslist has a hometown advantage. A business advertising is not shouting in the wind. It is speaking to Mary next door or Bob across the street. Today, in the digital age where conversations move faster than gossip, it is possible to build relationships and have dialogues.