by Imagine that you are in a candy-store, standing there with your mouth open and your eyes wide. You’re surrounded by a rainbow of colors, shapes, and flavors. Gummies, with all their flavors and wiggly charm, are everywhere. Ever wondered how chewy delights are created? Join Somafina Nutraceutical Builders as we take a look at the sweet journey behind private label gummies.
Start with a simple thought. You have a vision of a gummy that will blow your mind. Perhaps it is shaped like a tiny dinosaur or has a flavor like grandma’s lemonade secret recipe. How can you make that vision a reality, though? This is where the real fun begins.
Find the right partner to start this sweet road trip. A manufacturer who understands what you envision and can make it happen without making you feel as if you are speaking Martian. This is like dating: you need a partner who can share your gummy vision and doesn’t mind getting sticky.
Once you have found the “one,” it’s now time to get your hands dirty and start creating flavors. This part is similar to being a crazy scientist, but with fewer explosives (hopefully). Combining flavors takes creativity and a bit of experimentation. You can make gummies with flavors like chili-lime, raspberry-coconut and coconut. Your lab will become your playground, as you experiment with wild combinations and dances on taste buds.
Next, the shape-shifting begins – literally. If you want to make cute animals or abstract blobs for your gummies, then molds will give them their signature look. It’s similar to sculpting except that the gelatin is much more tasty.
It’s all about the texture. To firm and the rubbery texture will make you feel as if you’re chewing on a piece of rubber. Too soft and it will dissolve before achieving its full flavor glory. It’s important to adjust recipes until the recipe reaches that Goldilocks zone, which is not too hard or too soft.
Next comes packaging. The packaging is the next step. You want something to stand out from the shelf, but also prevent curious fingers from sneaking in samples before checkout.
Marketing is an entirely different animal. It’s a lot like throwing spaghetti on walls in the hope that something sticks, but it’s sweeter. It’s important to create stories about these candies so that the people aren’t only seeing candy, but rather what awaits them inside.
It’s time to talk about rules, because nothing is more “fun” than compliance checks. There are plenty of hoops to jump through, from ingredient labels longer than grocery receipts and allergen alerts more detailed that love letters.
Distribution: The final step is to distribute your tasty creations faster than you can get them onto the shelves of stores. While it takes more coordination than your grandmother’s knitting group schedule, seeing customers enjoy the products makes all the work worthwhile.
The whirlwind experience of concept sketches written on napkins while taking coffee breaks, to creating delicious confections that are ready for snacking delight! It’s more than just sweets when it comes to creating private label gummies. It’s all about turning your sugar-coated dream into reality.